What Is SEO ?
SEO basically stands for ( Search Engine Optimization) , In simple language it is a process of improving your site , your content to increases it’s visibility for relevant searches. It’s obvious the better visibility your pages your site or your content had , the more you’ll get attention , clicks and attract prospective and existing customer to your business and earn money.
I hope you will get the idea that what seo is..
So how does This SEO thing work ?
Search engines like google , bing use some kind of bots to crawl pages (it’s obvious that’s it can’t be done manually). So these search engines use bots to crawl pages on the web , going from site to another site , and those bots collect information about those pages and put them in an index.
Second thing , algorithms analyze pages in the index , taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.
Search ranking factors can be considered proxies for aspects of the user experience.Organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and mobile-friendliness are important site architecture factors.
The search algorithms are designed in a way surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.
Why SEO Is Important ?
While paid publicizing, web-based media, and other online stages can produce traffic to sites, most of online traffic is driven via web crawlers.
By using seo you can drive organic traffic to your website. Keywords are everywhere you just need to find them according to your niche. And if you master the SEO ,so there are many seo company who are hiring peoples and their seo services.
Seo is one of the beast thing in internet marketing , if you are in this field then you should go for this seo marketing era. I’ve already talked about the best iches/topics for blogging
Web optimization is likewise one of the lone internet promoting channels that, when set up effectively, can keep on delivering profits over the long haul. In the event that you give a strong piece of substance that has the right to rank for the correct catchphrases, your traffic can accelerate over the long haul, though publicizing needs constant subsidizing to send traffic to your site.
What are Organic Search Results ?
Organic search results are the results which can be obtained by the effective Seo strategy without paid ads .These used to be easy to spot – the ads were clearly labeled as such and the google s local , google map remaining results typically took the form of “blue links” listed below them and had an AD black color tag next to them. But with the way search has changed, how can we spot organic results today?
Today, web record results pages — routinely insinuated as “SERPs” — are stacked up with both truly advancing and more interesting common results plans (called “SERP features”) than we’ve ever seen beforehand. A couple of examples of SERP features are incorporated pieces (or answer boxes), People Also Ask boxes, picture carousels, etc New SERP features continue emerging, headed by and large by the thing people are searching for.
For example, in case you search for “Denver environment,” you’ll see an environment measure for the city of Denver clearly in the SERP as opposed to an associate with a site that may have that gauge. Likewise, in case you search for “pizza Denver,” you’ll see a “close by pack” result contained Denver pizza places. Profitable, right?
It’s important to remember that search engines make money from advertising. Their goal is to better solve searcher’s queries (within SERPs), to keep searchers coming back, and to keep them on the SERPs longer. The most common and famous is google seo because everyone want’s to rank on google on higher positions.
And the higher positions on google can be achieve by backlinks , on page seo , local seo , seo analysis , seo optimization etc. You need to fully make your site to seo website and on wordpress website you can install a plugin name “Yoast Seo”.
Some SERP highlights on Google are ordinary and can be influenced by SEO agency. These unite included pieces (a general standard outcome that shows an answer inside a crate) and related solicitations (a.k.a. “Individuals Also Ask” boxes).
White Hat SEO V/S Black Hat SEO
Basically white hat seo refers to those Seo techniques , seoptimer ,kwfinder. By making great content and full page optimization which increases the page authority and ran higher in local search results. And these seo experts primary focus is to provides their readers a value not just earning money.
“Black hat SEO” refers to techniques and strategies that attempt to spam/fool search engines. While black hat SEO can work, it puts websites at tremendous risk of being penalized and/or de-indexed (removed from search results) and has serious acts.
Google Main Principals :-
- Make your content for your users not for search engines
- Think and localized your content in a proper way , website design , valueable content or engaging.
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
- Don’t fool your readers
- Try to solve the problems of your readers and try to help them.
Things To Avoid :-
- Automatic generating content tools
- Being a part of any link schemes
- Creating pages with little or no original content (i.e. copied from somewhere else)
- Cloaking — the practice of showing search engine crawlers different content than visitors.
- Hidden text and links
- Doorway pages — pages created to rank well for specific searches to funnel traffic to your website.
Principals for representing your local business on Google
If you main motive is to rank higher on google then you must do some things in order to get results. WordPress seo is much easier because of a plugin “Yoast seo” which helps the creator to write seo friendly article , or you should use seo sem this is another awesome tool but paid.
You must always check the keyword suggestions on the bottom of any keyword you’ve searched. And always focus on keyword planning and a free and relevant tool is google keyword planner.
You need to make your website page and user friendly like fast page loading etc. Always add alt text in your image it will increases the chances of your site to appear in google search results.There are too many page seo strategy , post and page or google ads strategy you can check it out on youtube for a detail info.
You need to target local customer and as well as the other countries one.
- Be sure you’re eligible for inclusion in the Google My Business index; you must have a physical address, even if it’s your home address, and you must serve customers face-to-face, either at your location (like a retail store) or at theirs (like a plumber)
- Honestly and accurately represent all aspects of your local business data, including its name, address, phone number, website address, business categories, hours of operation, and other features.
So , now with that’s it let’s end the basic intro , in the net article i am gonna tell you the advance seo strategies 🙂 stay tuned.