If you own a business in the modern world, the name of the game is driving traffic to your website and using content to generate leads. Unfortunately, this is much easier said than done. After all, your specialty lies in your business, not digital marketing.
However, this doesn’t make marketing any less important. You must learn how to get the word out and increase brand awareness if you want your business to survive, let alone thrive.
We want to help. Keep reading for a quick course on digital marketing for beginners.
Provide a Positive User Experience on Your Website
First, let’s talk about your website. As a digital entrepreneur, your website is, essentially, the face of your business. This holds true even if you also operate a brick-and-mortar store.
Consumers will judge your brand, credibility, products, and services based on the quality of your website. However, website quality does not refer only to the aesthetics of your site. Your website must also provide a positive user experience.
A user-friendly website is one that is designed based on the consumer. It needs to load quickly, be visually stimulating, be easy to navigate, and provide answers.
Your website should include an FAQ page that makes it easy for readers to quickly find the answers to commonly asked questions about your products and services. You should also create a blog full of relevant and engaging content. Your articles should provide information, answer questions, provide solutions, offer advice, etc.
Additionally, one of the most important digital marketing basics is making sure your website is optimized for mobile devices. The vast majority of Americans own smartphones. We use them every day for:
- Social media
- And more
As such, if you’re website isn’t properly formatted for these types of devices, you could be ostracizing potential customers. Your website won’t load correctly or quickly.
Implement an Effective SEO Strategy
Remaining focused on the website experience you’re providing users is essential. However, you also need to think logistically. How are you going to drive organic traffic to your website?
Search engine optimization is the answer to that questions. SEO is the coding used by search engines to find relevant data, products, services, and other content.
Implementing an effective SEO strategy is perhaps one of the most important steps in digital marketing for beginners. You can improve your on-page SEO by:
- Creating a blog and filling it with relevant articles
- Using long-tail keywords specific to your niche
- Registering with Google My Business
- Using internal and external links
- Using images, videos, and other media embedded with SEO coding
- Including your keywords in titles and headers
- Creating effective and relevant meta descriptions
If you’re not sure or don’t have the time to implement an SEO strategy, consider reaching out to an SEO agency and/or content creators to help you put your website on the map.
There is another type of SEO, called off-page SEO. This SEO coding usually includes links to your website through external sources. For example:
- Guest posts
- Affiliate blogs/websites
- And more
You can get guests posts on other people’s websites by reaching out to them. This can include blogging sites, other business websites, and influencers. Off-page SEO is important for making your website seem more credible for research engines.
Use Landing Pages to Direct Website Visitors to Specific Pages
Digital marketing basics for beginners also include creating landing pages. Landing pages are specific pages or pop-ups that serve three major purposes:
- To present a strong marketing message
- To offer an incentive
- To propose a strong call to action (CTA)
Landing pages are often used to drive website visitors to product/service pages, contact pages, and email subscribe pages. Typically, the landing page also has a strong message designed to intrigue the reader. They also offer valuable incentives to convince the user to follow through with the CTA.
Increase Your Visibility on Social Media
Social media platforms can be a small business owner’s best friend. Nearly 80% of Americans have a social media profile. However, there are also users who never create an account, but regularly use the app (like YouTube).
The point is, social media provides the perfect setting for growing your brand recognition, promoting your products/services, and communicating with consumers. There are several ways you can use social media for business. For example, there’s organic marketing and paid social media marketing.
Organic marketing, while slower than paid marketing, is virtually free. You rely on the quality of the content you post and your followers to help you increase your reach. The more people engage with your content, the more likely it is to show up in other people’s feeds.
You can also run promotions and events to rapidly gain followers and increase hype about your brand. Offer a free giveaway to people who follow your profile, like your posts, comment, and share.
They can be awarded a certain number of points for each action they take. Then, those points will enter them in a raffle to win your free product or service.
Paid social media advertising can be extremely effective at reaching new consumers. You can pay the social media platform to put your ad in front of specific users, based on age, gender, location, and other factors. This allows you to target the consumers who are more likely to invest in your brand.
The costs of social media advertising are flexible. You can choose exactly how much money you spend each day. The amount of money you spend reflects how many people are exposed to your ad in their feed.
Just as importantly, social media advertising a great digital marketing strategy for beginners because it helps you streamline your marketing message and refine your target audience. These services provide insight into ad performance. You can see how well your ad was received by consumers based on (views, likes, comments, shares, link clicks, follows, etc.).
We recommend running A and B Ads simultaneously to get an accurate comparison. Change one thing about the ad, such as:
- The targeted audience
- The tone of the ad
- The type of media used (video/image/graphs)
- The message
- The incentive
- The CTA
Make sure the ads aren’t completely different from one another. Otherwise, you won’t know what aspect of the ad the consumer is responding to better compared to the other ad.
Invest in Content Creation
Next, remember that we live in a world that’s concurrently more connected and less connected than ever. Because of mobile devices and an endless internet connection, we are continuously connected to the world around us.
However, digital connection alone often leaves us wanting. We crave genuine human interaction and relatability. As such, one of the most important blogging trends in digital marketing for beginners lies in content creation.
Use the content you create on your blog, social media, and emails to connect with consumers in a more genuine and meaningful way. You can do this by providing them with value in their lives. This includes:
- DIY tutorials
- Advice and tips
- Answers and solutions
- And more
You should strive to be more relatable to your readers. Be personable in your posts and try to help your readers solve their problems. This will improve your brand credibility and create more faithful customers.
Create an Email Campaign
Email marketing is still one of the best methods for generating leads. Most consumers must see a marketing message multiple times before they’re convinced to buy the product or service.
Use an email campaign to re-target consumers who have shown interest in your brand, as well as previous customers. Remind them what you have to offer and how it can help them improve their lives. However, your emails must also contain something of value to ensure your subscribers continue opening your emails.
Gain subscribers with landing pages on your website, by encouraging followers on social media to subscribe, and rewarding customers at the point-of-sale if they sign up. You can reward subscribers with exclusive online content, large discounts, free products, etc.
Use Paid Advertising
Finally, understand that one of the most important lessons in digital marketing for beginners is to be patient. You can’t create a strong online presence overnight. It will take time and consistency.
However, you can boost your exposure by investing in paid advertising. We recommend search engine marketing (SEM), which is quite similar to SEO.
In SEM, you pay the search engine site to bring your website up at the top of certain search results. Based on specific keywords and/or your location, Google will make sure consumers see your website.
This type of advertising uses a pay-per-click method. You pay Google (or whatever search engine) a predetermined amount for each click your website receives.
You can place a maximum cap on your budget to avoid biting off more than you can chew. Once you get enough clicks to hit that cap, your ad is disabled.
Want More Tips on Digital Marketing for Beginners?
If you’re still wondering “What is digital marketing for beginners and how can I implement it into my marketing strategy?” we can provide more help. Our blog is dedicated to helping entrepreneurs like you promote their brand and find success in a competitive business world.
Check out some of our other articles before you go. Additionally, feel free to visit our contact page if you have any questions or want a free SEO scan for your website. Good luck!