You have something to say, and you should put those thoughts out into the world. You have interests that set you apart from others and a unique perspective on a variety of topics.
You should give people the chance to read those thoughts. But how can you reach enough people, grow an audience, and cultivate a place where you feel comfortable sharing your thoughts? Start a blog.
You’ve probably already thought about it; maybe you even wrote one article. But if you’re reading this, you’re probably trying to convince yourself to start. This is the sign you needed that it’s time to jump into blogging.
Don’t worry if you don’t know where to start. This guide will walk you through everything you need to know about your blog, from ideas to monetization.
When it comes to blogging, the possibilities of what to write about really are endless. If you can think of something to say about it, then you can write a blog about it.
That being said, most blog topics can be broken down into four main categories: industry-, audience-, subject-based, and personal blog. Here are the definitions of the three, with a few examples of niches.
An industry-based niche focuses on topics in one industry. These could be educational articles or ones that report the news or trends of said industry. Influential companies often run industry blogs within the industry.
Though, they also can be run by writers or normal people who have an interest in the industry and report what’s going on within a certain company or the industry as a whole.
An example of an industry-based blog would be a website that reports on healthcare trends around the world or a manufacturing company that explains its products.
A blog that’s audience-based seeks to target a certain group of people. While all blogs want to cultivate an interested audience, this kind of blog would make content specifically for this small group of people.
An audience-based blog would usually be written by someone who caters to this group, often by providing a service. These blogs drive tend to drive web traffic only from people who are part of a certain group.
For example, a wedding planner looking to target newly engaged couples might write a blog with tips on planning a wedding. At the end of the article, there may be an option to book the planner’s services.
If you wish to write articles about one particular topic, you should probably have a subject-based blog. Most blogs can fall into this category because it’s a rather broad description.
Writers of subject-based blogs tend to have a passion or interest in the subject they’re writing. These can often start as a passion project before turning into a full-time blogging career.
An example would be a movie enthusiast who writes reviews of new movies, discusses behind the scenes of movies, or has talks about their own favorite movies.
This may attract other movie buffs who religiously read the blog or people only looking for a recommendation on what to watch Friday night.
In blogging’s early stages, the first type of blog was similar to an online diary. These bloggers shared their thoughts and real-life experiences with an online audience, thus giving life to personal blogs.
Personal blogs are still rather popular nearly twenty-five years later. These blogs don’t have rules or structures to follow, and they aren’t limited in the themes they discuss. A personal blog is more about the writer than the subject.
Therefore, a personal blog can be about anything and everything. A journey to recovery, what entering college is like, or taking on a new career. Or it could be a mix of all three or even more.
How to Find Your Niche
Now that you know what kind of blog niches are available for you to write about, how do you figure out what to write about? The truth is that the choice is pretty much yours.
First, know who the blog is for. If you’re writing for yourself, then a personal blog or subject-based blog is probably what’s right for you. But if the blog is for business purposes, an industry- or audience-based blog might be right.
Next, ask yourself what the goals of your blog are. Are you looking to educate and inform or drive traffic to promote a product or service? Or, do you just want to put thoughts into words or express your passions?
Lastly, remember what you’re interested in. You should write about topics you’re passionate about, not necessarily what’s popular or does well. You’ll spend many hours writing, so writing what you love will feel less like work.
Top 6 Most Popular Blog Niches
You can write a blog about anything, but there are still a few topics that are more popular. These top five niches are popular because they tend to get the most views and bring the most success for the blogger.
Remember, your blog doesn’t have to be only one niche. Feel free to combine your interests to write about a variety of topics. In fact, many of the popular niches pair well together on the same blog.
1. Health and Fitness
There’s no surprise these are hugely popular topics since people seek health and fitness in their everyday lives. By writing a health and fitness blog, you can easily cultivate an audience.
However, this is a broad and overarching category. So the best way to stand out is to narrow down your topics and present them with a unique angle.
You can talk about exercise (The Best Exercises to Train for a Marathon). Or, how to live a healthy lifestyle (5 Lifestyle Changes That Can Make You Healthier). Or, risk prevention (How to Live More Heart-Healthy).
If you’re looking to combine topics, some that pair well with health and fitness include food, lifestyle, and beauty.
2. Personal Finance
Since this is something that affects everybody, personal finance is a great topic to discuss. Everyone needs money, and everyone wants to learn how to earn more, save more, and spend less.
You can take a broad approach and talk about personal finance in general, or you may want to narrow down your niche.
Discuss ways you save money (Sneaky Ways to Save $500 a Month). Or, take an angle on investing (The How-to Guide for Beginner Investors). Personal finance is a great place for a personal blog, speaking on your own journey.
Along with personal finance, you could also write business and home content.
3. Fashion and Beauty
Fashion and beauty niches are immensely popular within the blogging industry. It’s evident when you scroll through social media and see influencers promoting clothes and beauty products, some writing about them on a blog.
Many fashion bloggers focus on introducing their personal style (10 Items I’m Wearing This Spring). While other articles may focus on trends for the season (Why You’re Going to Love These 5 Colors This Spring).
This niche revolves around photos, so if you don’t like being photographed, a reporting angle where you discuss trends and news is probably the better option.
If you’re writing a fashion and beauty blog, you could also write about lifestyle, health, and travel.
Another popular niche is “lifestyle”. Similar to health and beauty, this is a huge umbrella term that can include a lot of smaller topics for blogs. Lifestyle blogs focus on giving a specific audience a range of topics to read.
You may choose to target young women, so you’ll write about travel, beauty, or health (5 Must-Visit Countries for Single Women). If your target audience is men, you may focus on fitness and style (5 Beard Styles to Try).
It can be a group that includes all genders like parents (How to Build Trust With Your Children) or homeowners (10 Remodeling Ideas for Your Kitchen).
The topics you cover are your decision, but branding is very important with this kind of blog. Keep your focus and audience front of mind when creating content.
With a lifestyle niche, you could write about anything and everything.
5. Business and Marketing
Industry blogs are a huge part of business and marketing niches. Professionals within the industries tend to author these blogs. They may be writers on a marketing team for a specific company or an outside industry expert.
On your blog, you could talk about starting a small business (What You Need to Know Before Starting Your New Small Business). Or discuss the year’s marketing trends (Try These 7 Marketing Trends to Boost Your Business).
Of course, you can discuss news within an industry or educate about a business.
Combine business and marketing topics with small businesses, stocks, and education-focused articles.
6. Technology and Gaming
In this digital world, technology commands a large audience. And one subtopic of technology that always performs well is gaming. Both of these niches are fast-paced and great for monetization.
Obviously, technology is a broad topic, so you should plan to break it down to have more success.
You can discuss the specs of laptops or phones (Chromebook or Apple: Let’s Discuss the Specs). Or focus on a specific kind of technology like home tech (5 High-Tech Gadgets Your Home Needs).
Gaming content gets a lot of attention, so consider starting a blog if you’re interested in this niche. You can review new game releases (5 New Games I’m Looking Forward to Playing). Or even film yourself playing a game.
Since technology is so broad, you can pair these topics with home, technology news, and sustainability.
Honorable Mentioned Niches
While these are the most popular blog topics, you’re not limited to choosing one of these six. Here is a quick rundown of other popular niches you may want to consider for your blog:
- Crafting and DIY
- Parenting and family
- Food and recipes
- Inspirational and personal growth
- Religion and spirituality
- Home decor and organization
Remember: if you have something to say about a topic, you can write a blog about it. So write what you love and what you’re passionate about. You also shouldn’t feel pressure to stay neatly in a box.
If you want to expand to include more niches or combine niches with your unique perspective, do it! Standing out from the crowd is what makes a successful blog.
Brainstorm a Blog Name
Your blog name is what will bring an audience to your site. So, it needs to capture the attention of potential readers within a few seconds. The name sets the blog’s tone and gives insight into what kind of content you post.
Think about your content: is it informative, or is it more educational? Is your tone serious, or do you have a more playful vibe? Try to have your blog name reflect the type and tone of your content.
A blog name should be specific and descriptive. Potential readers should have an idea of what kind of articles they could read before clicking on one.
“Pacific Recipes” sounds like a cooking blog. So, imagine how confused a reader would be to find mechanical engineering articles.
If you have a personal blog, it’s a good idea to use your name or a variation of it. You’re centering yourself instead of a single topic on a personal blog so center yourself in the title.
Time to Go Online
Now that you’ve got your niche and a blog title, it’s time to take your blog online. The first step you want to take is to find a site to host a blog. There are many web hosting sites where you can build a blog from scratch.
To name a few, WordPress, Blogger, Wix, and Squarespace offer simple and easy hosting services and blogging software. You could also build a website after purchasing a domain name.
If this is your first blog or you don’t have website building experience, hosting through a blogging site is probably the better option. These services often have features like tech support and easy-to-use website building tools.
Customize Your Website
You have a website, so now it’s time to make it yours. Many website hosting services allow you to use preloaded templates and themes or bring in your own. This makes designing your website a breeze even without experience.
Before you go crazy with the design, there are a few factors to consider. Your website design should reflect the kind of content you write and the niche you’re in.
Industry and professional blogs have a more stream-line look. In contrast, lifestyle and personal content can be more fun and playful. Check out other blogs in the same niche to get an idea of website design trends in the niche.
You also want to consider the user and their experience when using your website. Most templates and themes will already consider this. But if you’re building a website from scratch, you may want to hire a UX tester.
No matter what kind of blog you write, you’ll always want to have these two sections: an about me (or about us) and a contact page.
An about page should give a short biographical summary of you and any other writers of the blog. Talk about your passion for the subject, why you wanted to start this blog and your goals for writing the blog.
A contact page allows readers to get in touch with you. This kind of page is especially important if your blog is connected to a business that offers a product or service.
Or, if you want to monetize your blog, this lets potential sponsors know how to reach you. A contact page is also nice for any reader who wants to reach out to the blog’s author or authors.
Work on Your First Post
Your website is up and running; now you have to fill it with articles. It may take a few articles to get the hang of writing the kind of content you want to post. What you always want is an attention-getting title.
Tell your readers why they need to read that article through the title. Solve a problem, answer a question they might have, or provide them with ideas.
Examples: Leaky Pipes: How to Spot the Issue. Why You Should Have a Go-To Plumber. Smart Plumbing Ideas for Your Kitchen.
Another trick: use numbers. Readers love lists, and numbers can help readers guess how long an article might be. Readers will have an idea how much time they’ll invest reading your content.
Examples: 10 Summer Recipes to Make with the Kids. 7 Ways You Can Live Healthier. 3 Quick Trips You Should Put on a Must-Travel List.
For every blog, you want your content to be engaging and informative. Engage your reader by talking directly to them. Have a conversation through the screen.
You can even ask questions to encourage your audience to respond to your article and foster a community.
While you can look for inspiration across the internet, originality is important when it comes to blogs. You never want to copy an article word for word or steal images from another site. You could be sued for plagiarism.
If another piece of content inspires you, try to put your own spin on it or give your own perspective on the topic. If you do recreate an article or an image, give credit to the original blogger.
Before you post your first article, edit your work. Read it through, make changes, and then do it again. Nothing takes a reader out of an engaging article like simple spelling and grammar mistakes.
Invest in a spelling and grammar checker that can catch issues you may have noticed. Take a little time away from the article, then come back and read it with fresh eyes.
Once you’ve read and edited it, your first article is ready to post.
Promote and Market Your Blog
Unfortunately, posting an article online isn’t enough to garner a few thousand viewers. Unless you already have a platform and an audience of fans, you’re going to have to spend some time promoting and marketing your blog.
You may want to spend some time developing a digital marketing strategy to launch your blog.
One marketing technique you should always do is using SEO in articles and throughout the website. If done well, your website will appear higher in search results and can easily be discovered by potential readers.
Cultivate your audience by promoting your blog on social media. Create posts on social media with links, images, blog snippets that will drive traffic to your website.
Make sure you’re using hashtags and engaging with current and potential followers.
You can also promote your blog by working with other bloggers. Engage with them through their own blogs or their own social media sites. Be authentic and try to forge the relationship naturally.
Once you’ve made relationships, collaborate with other bloggers. You can write guest posts for each other’s sites or write your own version of the same topics for your own blogs. This should help share your audiences with each other.
Monetize Your Blog
A goal that many people have when they start a blog is to have it be a source of income. For some, blogging is their main job and career, bringing in hundreds of thousands of dollars.
For others, it’s a side hustle that can help add a little padding to their savings account. In order to do either, you have to find a way to monetize your blog.
You can show ads on your blog by selling advertiser space. When people visit your site or click the ads, you’ll get some money. Google Adsense is the best way to do this because Google does the hard work of finding advertisers.
You can also try affiliate marketing or promoting products. With affiliate marketing, you’ll have a unique link to a website or store. You’ll get money when they click or make a purchase.
Brands or companies may approach you to promote one of their products or services. They’ll pay you to write a blog post or create content that shows off the product and directs people to buy it.
If you’re an entrepreneur, you can try your hand at selling. Create your own product like promotional merchandise or sell a service like photography. You can also sell digital downloads like worksheets, blog themes, or guides.
Like how some newspapers have a subscription to read their articles, you can also sell a blog subscription. However, you should probably do this only after you’ve garnered a strong reader base.
You’ll probably also want to still offer free articles as well as premium paid articles. This will help you cast a wider net when fostering your audience.
This Is Your Sign: It’s Time to Start a Blog
You’ve probably seen them online, and you’ve probably read them too. Maybe you know someone who writes one, and you’ve considered jumping into the blogging world too.
Well, this is your official sign that it is time to finally start a blog. The process is easy, but that doesn’t mean that it won’t be hard work. But hopefully, you’ll feel such passion about the topic, so blogging doesn’t feel like a job.
Feeling inspired to start your blogging journey? Check out more information on digital marketing on the blog today!