Did you know that 80% of consumers prefer learning about a company and its products through custom content? That means you need to create content that is engaging but also helps to showcase your brand in the best light. In this article we are going to talk about the the do’s and don’ts of content creation.
You might be wondering how you can go about creating meaningful content. After all, content without a purpose won’t translate well into increasing your revenue or gaining more followers.
That’s why learning the ins and outs of meaningful content creation is vital for any digital marketing strategy.
Be sure to keep reading for our guide on the dos and don’ts of content creation.
Table of Contents
Don’t Overstuff Keywords Into Your Content
Using keywords in your content that are searched by your target audience is a great way for you to rank within the search engines. You’ll find that it can help you to grab the attention of people that are already looking for products or services that you have to offer.
Yet, one thing you don’t want to do is overload your content with keywords. Overstuffing your posts with keywords can kill your SEO because it will be harder to target the main ones.
You’ll also find that using too many keywords within your content can make it feel unnatural. If you’re putting in only words and phrases because you think it will help your SEO, your content can start to read a bit strange.
Do Use SEO for Organic Growth
One of the best content creation tips is using search engine optimization to help your posts rank within the search engines. When you use keywords, backlinks, and creating engaging content properly, you’ll find it easier to rank higher in the search engines.
The best way to use SEO is by implementing keywords into your content naturally. Doing this will make it so that your followers don’t realize they’re reading your keywords.
You’ll want to do a bit of research on which keywords are the best for your niche. Think about what people will be searching to find your content, and then go from there.
Don’t Make Your Post Cluttered
When you’re learning how to create content, you’re going to want to add a lot of flair and images to make your posts stand out. You might even want to create your own graphics to help prove a point or advertise your content.
Doing this is all great ways to create and promote your content, yet you need to make sure that your posts aren’t cluttered.
Using too many images or intense graphics can distract the reader from the point you’re trying to make. Try not to let the extra images, videos, or anything else you want to use override your main content.
Do Use Images to Strengthen Your Point
Something you should do when creating content is use images to help strengthen your point. When done correctly, images such as photos and graphs can help attract your reader’s attention. You can use them to reinforce a statistic or use an image to prove your point.
Yet, one thing you should remember when creating content is white space within your posts. White space is a good way to help draw the reader’s attention to a specific part of your post that you want them to focus on.
Your audience will typically skim through your post to find vital information, which is why white space and graphics can help reinforce the point of your content. Be sure to use them to strengthen your content and not hurt it by over-cluttering your page or not using enough.
Don’t Copy Other Content
When developing your content strategy, one thing you cannot do is copy someone else’s content. Doing this is known as plagiarism and can harm your business in several ways.
The first is simply bad business practice. If people know that you’re copying someone else’s content, they aren’t going to trust your business.
The second is that Google also frowns upon duplicate content. You’ll find that your page will be delisted on Google and won’t appear within search.
One way to make sure that you aren’t caught plagiarizing when you need to reference someone else’s content within a piece of your own is by crediting and linking to them. Doing this can ensure that no one will accuse you of plagiarism.
You should make sure that your own site doesn’t have multiple pages with duplicate content on it as well. Google can count this against you and delist your page.
You need to use canonical tags to let Google know which page takes priority when you have duplicate content.
Do Research On Your Competition
Researching your competition and copying what they’re doing word for word are two different things. When you’re creating content for your niche, it is smart to see what types of content your competition is creating.
Doing this can help you figure out how you can create content better. You can also see what content is already out there and improve on it.
You want to make sure that the content you’re creating is something that will be compelling for your target audience. Yet, you want to be sure that it is something that they haven’t seen before. Seeing what your competition is creating is a great way to figure out what kind of content you should start producing for your brand.
Don’t Make It All About Selling Your Products
You might think that when you create content, you need to focus on selling your products or services to your target audience. You’ll find out very quickly that is not the case.
Instead, when you’re creating any type of content, you want to make sure that it is compelling and engaging for your target audience. That means you want to create the type of content that people are going to enjoy.
Most people won’t read or watch an advertisement for fun. Yet, they will learn more about how your product works or comparing it to another product.
Look for ways that you can make engaging content that doesn’t focus on trying to make a sale.
Do Use an Effective Call to Action
If you can’t make content that focuses on selling your products, how will you gain more sales and increase your follower count?
You’ll need to include a call to action within your content to get potential clients to do what you want. A call to action can be a simple yet effective way to influence your audience to do something for you.
For example, you might want people that read your content to reach out to you to schedule a strategy call. At the end of your blog post, you can say, “Be sure to contact us today to get in contact with one of our helpful strategists.”
Doing this tells your audience exactly what they should do once they’re done viewing your content. If you want to increase your email list, gain more followers, promote another blog post, or improve your product’s sale, say it within your content.
Don’t Use Fluff
Creating engaging content will take time and practice if you haven’t done it before. One thing you should not include when making your content is unnecessary fluff.
Fluff is anything in your content that doesn’t contribute to the main point. Using fluff in your content won’t help strengthen or weaken your content, and therefore, it can be eliminated.
When you use too much fluff in your content, it can distract your audience from the point you’re trying to make.
Instead, you will want to try and get to your point as quickly and precisely as you can. That way, your audience will be ready to engage and learn from what you have to post.
Do Eliminate Unnecessary Words
Unnecessary words in your content are another way to distract the reader from the point that you’re trying to make. Proofreading your content and even having someone else look it over is a good way to ensure that you’ve eliminated unnecessary words.
It can be difficult for the reader to consume content that has a lot of unnecessary words or phrases. Instead, you should use your content to get right to the point.
Doing this will mean your reader can understand your content, and they will even be more interested in your products or services right away.
Learning About Content Creation
Content creation is an exceptional way to improve your brand awareness and increase your revenue. If you create content that helps engage your followers, they will be more likely to learn more about your brand and your products.
Be sure to use our list of dos and don’ts the next time you want to create content to help market your brand.
Are you looking for more information on marketing or content creation? We have you covered!
Keep scrolling our page for more tips and tricks to help you get started. You can even check out this post that details all the ways for you to start your own blog.